A leadership workshop for in-plants gave me the chance to meet a couple dozen managers from all over the country.

By Bob Neubauer

Greg Cooper, print shop manager for the City of Baltimore, made a presentation about how he has moved his in-plant from offset to digital printing and assumed responsibility for IT printing. His in-plant now prints the city’s bills, which has made it somewhat indispensable to the city.

While in Rochester, I took some time to meet with the Xerox in-plant marketing team to learn more about how they view and work with in-house printers. The company has a great handle on the concerns of in-plants—from their need to maintain strategic relevance to the importance of marketing themselves. I learned how Xerox helps in-plants develop business plans and expand their services. Xerox even produces a Profit Accelerator kit for in-plants, full of tips for boosting volume on digital printers, marketing their services, holding open houses and much more.

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Xerox Corp.

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

A Thought Leadership Workshop