A Giant Moves On

"Our efforts are directed toward continual innovation, responsiveness and higher quality with a goal of saving our customers money," continues Craig. Some of those innovations include variable data printing, bulk mail and direct mail services, ink-jet addressing and online ordering.

By offering innovative services like these, UC Berkeley Printing Services can stay competitive with outside printers—an issue that will most likely increase in intensity once the operation moves farther away from campus. But Sheehan believes the new facility—packed full of advanced technologies—will not only maintain the in-plant's competitive edge, it will sharpen it.