A Friend in the Business

The HP Indigo has won multiple In-Print awards for the in-plant. Book covers for course workbooks, one winning entry, have become a new source of revenue. The text is printed on Canon black-and-white printers and covers are run on the HP Indigo. Because books are printed on demand, overstock is eliminated. As a result, the price of the in-plant's first workbook went from $47.50 to $20.00. Since the in-plant also handles copyright clearance, Friend plans to print more workbooks in the future.