Graph Expo: A Digital Printing Redux
Almost without exception, digital press vendors highlighted their workflow and digital front end (DFE) capabilities at the show, enabling everything from transpromotional and variable data printing to ganging of smaller jobs into longer production runs. The emphasis was on automation, personalization and run-length optimization.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
