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"We're going to do a study to see if we want to keep offset. We consider ourselves a two-color, mid-sized printer, but it's a constant struggle to even see the work," says Schlueter, explaining that the in-plant doesn't enjoy a right of first refusal.
Building A Digital Defense
To combat the thinning offset work that's draining revenue from the in-plant, Schlueter is building up a defense in the digital arena.
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