Seven Tips to Help In-plants Get Social
4 Establish yourself as a –subject matter expert.
You can use your social platforms to educate your audience on a variety of subjects. The most obvious is how to create great print-ready files; social media is a fabulous way to get that message across. But you can also use it to establish your operation as an expert. Consider creating a blog around print-related topics, like reviewing new font faces or discussing the psychology of color. Build a Twitter channel and post links and stories that show you're connected to the world outside of your shop.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
