Seven Tips to Help In-plants Get Social
Conduct a survey and ask your customers (a contest or small gift for participating works wonders for garnering participation) which social media platforms they use and what kind of information they would find useful from you. You can do this with a formal survey (either online or in print) that you send to all customers. Or you can do it more casually by asking the customer the next time you speak to him or her. It only makes sense to put your social media messaging on the platforms that are attended by your audience. There's no point in creating elaborate YouTube videos if very few people in your audience ever visit the site.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
