Seven Tips to Help In-plants Get Social
2 Know your organization's social media rules.
Work within the boundaries of your organization's social media policies. In the face of potential legal issues, some organizations, particularly schools, have rules prohibiting social media engagement either on the organization's computers or with certain parties, like students. Engaging with your customers via social tools is hampered by these kinds of restrictions, but it doesn't mean you can't still use them to your advantage.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
