Seven Tips to Help In-plants Get Social
It's good to create an actual business plan around social media in which you record what you hope to accomplish with the effort (e.g. get to know customers better, establish yourself as an expert on a particular subject, change how your in-plant is perceived in the organization, sell more print, etc.) You might consider doing a SWOT analysis in which you determine your strengths and weaknesses, as well as the opportunities and threats around your social media plan.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
