Seven Tips to Help In-plants Get Social
Here are seven tips to help an in-plant operation take advantage of the social media tools out there today.
1 Establish a plan of action before you start.
As with any new venture, the first stage is always planning. Get to know any social media venues your organization already has in place and make note of who takes part in the discussion there. Think about the types of communication you would like to have with your audience and how much time you have to devote to the cause.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
