Seven Tips to Help In-plants Get Social
While stories like this show the power of social media engagement for big business marketing, can it do anything for an in-plant? It can do plenty. Social media is all about engagement, establishing a place for dialog with an audience, and that can be as useful for an in-plant as it can for a major consumer brand. It's also a great way to learn and to teach, and it is a conduit to a world of information well outside the walls of one's own organization.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
