Seven Tips to Help In-plants Get Social
The lines between e-commerce (Web-to-print), CRM and social media tools are fading every day, with vendors integrating these tools across platforms. So a tweet can be used as well as an e-mail to let a customer know a job is completed. Did your operation win an award or create a beautiful showpiece for the organization? Do you have a new service to offer? Let people know. I hope these tips give you a few ideas and reinforce the concept that business-centric social media engagement is not just for marketers.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
