Seven Tips to Help In-plants Get Social
Free podcasts are available on iTunes where you can virtually attend Ivy League college classes. Follow the right Twitter accounts and you'll have a non-stop feed of more related links to articles of interest than you could possibly follow—you can pick and choose the best for you. Like marketers, publications, associations and educational organizations are all using social media to get their material out to others. (Check out www.Facebook.com/inplant, for example.) Take advantage of this mostly free stream of educational material to learn at your desk.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
