Seven Tips to Help In-plants Get Social
LinkedIn groups are another great way to keep your finger on the pulse of topics related to what you do. The Printing Industries of America Networking Group is one of these. It has thousands of members and features very lively discussions. If you work in a specific vertical market, you should also take part in the dialog with conversation in that community as well. There's no better way to get yourself out of the corner and into the mainstream than to fully engage with others in the field.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
