Seven Tips to Help In-plants Get Social
There's no better way to keep in touch with your peers in the graphic communication industry than to build social media connections with them. Quad/Graphics hosts a weekly Twitter chat for anyone interested in talking with industry peers about specific related subjects (@QuadGraphics/printchat). The folks at Quad have done a nice job not only in establishing their own expertise in social media usage and in a wide variety of industry-related subjects, but they've opened a dialog with others.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
