Commercial Printing Outlook: Don't Rely on the Economy

Now that we have the U.S. government all but singing "kum ba yah" in harmony, the question becomes: Will the U.S. economy take the express train to full-on, bona fide recovery? And, will the commercial printing industry follow suit?

The answer to both…no, not likely. Even if the stars align and politicians are able to put aside their differences for the greater good, recovery for the printing industry ain't a-happening in any meaningful way. Not in 2013. And, given that 2012 was fueled by a strong load of political printing, there's the belief that the new year won't be as prosperous as its predecessor.