Commercial Printing Outlook: Don't Rely on the Economy

"Print fares better in a mature economic recovery, so if we can have a sustained recovery of 3-plus percent, we'll see print pick back up," he says. "There are issues with print as an information media, challenged by things like e-books and magazines like Newsweek doing away with its print edition. But printing as a marketing media, and printing logistics with packaging, labels and wrappers—they are fairly strong. They represent 70 percent of printing.