Commercial Printing Outlook: Don't Rely on the Economy

Referencing a recent NAPL State of the Industry survey, Paparozzi points out that three printing services—digital color, variable data digital color and wide-format color—were cited by respondents as being those expected to grow the fastest during the next two to three years. However, while they were the most popular services, Paparozzi is most encouraged by the wealth of diversity in the services listed by survey responders: Web-to-print, signage, fulfillment, 1:1/cross-media marketing, database management, Web page creation/hosting and video for the Web.