2009 PODi Best Practices Award Winners Announced

Honorable Mention: Self-Promotion Category (tied) - Action Mailing // DMM

Best Practices Winner: TransPromo Category - ING Australia

ING Australia, one of Australia's leading fund managers, life insurers and superannuation providers, used a carefully structured side-by-side test to prove that customized color mailers (4.8% response rate) outperformed the usual black and white communications (0.6% response rate). Working with Vectis, Digital Alchemy and HPA (A Salmat Company), ING employed strategic segmentation and personalization to increase funds under management by A$22,564,000 - a result directly attributable to this campaign.