2009 PODi Best Practices Award Winners Announced

Honorable Mention: Direct Marketing Category - VetCentric & MSP Digital Direct

Best Practices Winner: Self-Promotion Category - Hansaprint

Hansaprint's new product, Magazine 2.0, uses targeted advertisements and articles to guide readers to a customized landing page containing content, advertisements, services and questionnaires that fit the reader's profile. Their own self-promotional magazine not only provides the research necessary to prove that the concept works, it has also increased their promotional seminar attendance and doubled the number of customers requesting picture personalization. Hansaprint is based in Finland and is the leading print service company in the Baltic region.