2009 PODi Best Practices Award Winners Announced

Honorable Mention: Collateral Management Category - ThermaTru & Metzgers Printing and Mailing

Best Practices Winner: Direct Marketing Category - The Maine Office of Tourism

As part of an effort to improve the effectiveness of its marketing, The Maine Office of Tourism, in partnership with DMM, Inc., Xerox 1:1 Lab Opportunity and Terminal Van Gogh, tested the use of customized digital printing versus their standard static one-size-fits-all approach. The VDP campaign featured custom travel guides based on the interests of people responding to questions on the Maine web site. The customized mailing was run against a static mailing and the results were tracked. Personalization resulted in a 24.1% increase in response rate, which translated into a 23.4% increase in revenue generated from tourism.