2009 PODi Best Practices Award Winners Announced

Best Practices Winner: Collateral Management Category - General Motors Canada

General Motors of Canada Limited (GMCL) built an enterprise-wide customer communication tool that allows more than 675 Dealers to design and order customized sales and marketing collateral online. GM Dealer Direct, the Web-to-print solution created by CM2 Solutions Inc. for GM, enables Dealers to create targeted direct mail campaigns, easily track results and plan future efforts. Production runs are handled by The Helicopter Group. 95% of GM Dealers in Canada now use the system and over 8,000 campaigns have been produced since the initial launch. It has saved the Dealers and the corporation money and time and has improved the quality and frequency of dealership marketing efforts.