HP Indigo Users Meet in Dallas

Even as shops look to expand into new markets, many ad agency professionals still have a limited knowledge of the marketing capabilities digital printing affords, reported Bob Boucher, vice president and creative director of Cole Creative in Boston, in the “Pitching and Partnering with Agencies” session. That insight came from a focus group HP conducted with 20 ad agency professionals, which Boucher attended. Group members were enthusiastic about what they learned, he noted.