HP Indigo Users Meet in Dallas

In his overview, Alon Bar-Shany, HP Indigo’s vice president and general manager, characterized the market more broadly as “photo-intensive” products. He said HP is forecasting 177 percent customer page growth in the photo publishing sector this year.

Bar-Shany noted that the company is targeting professional labs and photo finishers in offering digital printing as a replacement for silver-halide prints, which is where the new HP Indigo WS6000p press fits. For the typical HP Indigo user, he sees opportunities in short runs of cookbooks, catalogs, real estate listing books, event materials and self publishing of brand books, portfolios, children’s books and more. The new HP ElectroInk White for sheetfed models (introduced during the conference) has potential for photo publishing applications, Bar-Shany added.