The Jet Set

Faster than a speeding toner particle, more versatile than big iron, able to convert complex variable data in a scalable RIP — high-speed inkjet presses are generating a lot of buzz. Indeed, almost half of the respondents to our December 2009 “Web Offset Survey” believe high-speed inkjet presses are a threat to web offset volume. Inkjet webs can produce custom, variable publications including newspapers. Books present another significant opportunity. And with mailing volumes down, targeted marketing is gaining traction.