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Manufacturing. That's a difficult concept for some print managers to grasp. As proud as we all are of our arts and crafts roots, times change and so must we.
Printers procure raw materials, expedite them through specific equipment and processes and then package and ship the end products. Effective manufacturing requires efficient, economical and cost effective managers.
Progressive print managers understand that manufacturing is a process. When it comes to problem solving, they don't let personal or personnel biases cloud their judgement.
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